Job Title: Website Analytics Specialist
Location: Remote
Pay: $64-$66/hr W2 ONLY

Job Summary: We are seeking a highly skilled Website Analytics Specialist to join our Home Loans Division. This role is critical in supporting our public website team by providing in-depth analytics, driving data-driven decision-making, and ensuring that the website achieves performance goals while delivering an exceptional user experience.

Key Responsibilities:

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Analytics Support for the Public Website:

* Provide detailed analytics and insights to optimize website performance, user engagement, and conversion rates.
* Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics.
* Collaborate with the public website Product Owner to ensure data accuracy and derive actionable insights that drive strategic decisions.
* Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders.

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Support for the Digital Team:

* Provide analytics support to the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes.
* Analyze data from various channels to assess campaign effectiveness and recommend optimizations.

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Technical Expertise:

* Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis.
* Implement and manage 1st and 3rd party tags in Adobe Launch for accurate data collection and compliance with privacy standards.
* Query and merge Adobe Clickstream data with Tableau for analysis and reporting.

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Collaboration and Communication:

* Partner closely with development, product, and content teams to provide insights on user behavior and recommend changes to enhance user experience and site performance.
* Communicate complex data insights clearly and effectively to non-technical stakeholders.

Qualifications:

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Experience:

* Hands-on experience with website analytics in a high-traffic, customer-facing environment.
* Experience working with cross-functional teams including developers, marketers, and product owners.

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Technical Skills:

* Proficient in SQL and Python for querying and analyzing large datasets.
* Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target.
* Experience with Tableau and MS Excel for data visualization and reporting.

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Industry Knowledge:

* Familiarity with financial services, particularly in home loans and mortgage products.
* Understanding of compliance and privacy considerations in data collection and analytics within a financial services environment.

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Attributes:

* Strong analytical and problem-solving skills with high attention to detail.
* Excellent communication skills, capable of translating technical information for non-technical stakeholders.
* Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.

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