Job Description
About This Role
Reporting to the Director of HCP Marketing, the Senior Manager, HCP Marketing will be responsible for building and leading HCP engagement activities and initiatives including key omnichannel programs, for a recently launched product in the Postpartum Depression market. More specifically, this position will focus on enabling branded HCP engagement opportunities and disease state education through well-planned and executable tactics across the customer ecosystem.
What You'll Do
- Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
- Cultivate strong relationships with field force, cross-functional partners, alliance partner and all agencies. Manage relationship with agency to ensure expected deliverables are met.
- Lead HCP marketing initiatives in close collaboration with other key functional partners
Specific initiatives may include:
- Oversee strategic HCP initiatives aimed to drive a successful product launch and brand growth
- Create and deliver HCP messaging, ensuring alignment with strategy and complementary to other key audience engagement plans
- Build integrated roadmaps to support brand plan and help manage and prioritize tactics across workstreams
- Collaborate with multiple functional groups across the organization, including but not limited to Omnichannel Excellence, Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, and Medical
- Manage materials, projects, and resources through the internal review committee process (MLR)
- Manage multiple agency partners including management of associated budgets and operations
Who You Are
You are a strategic thinker who can execute flawlessly with strong project management skills. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.
Qualifications
- Bachelor's degree required; MBA preferred
- 5+ years marketing experience in pharmaceutical and/or biotechnology industry or equivalent
- Proven track record of career progression and success
- Ability to deliver results in a fast-paced environment and "roll-up your sleeves" culture. A self-starter who functions well both independently and within a team.
- Excellent communication/coordination/interpersonal skills including the ability to effectively write and deliver presentations to senior management and customers
- Proven ability to manage multiple projects and priorities to meet deadlines.
- Demonstrated ability to lead multiple cross-functional teams and influence without authority
Preferred Skills:
- Experience within Women's Health, Psychiatry and/or Primary Care
- Prior product launch experience
- Experience working with an alliance partner
Additional Information
All your information will be kept confidential according to EEO guidelines.
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
