Full Job Description
About the Position:
The Marketing Manager will be responsible for the development of marketing initiatives for VMS clients. This role will create and execute integrated marketing communications & tactics to engage and drive awareness with prospective and current clients. You will be responsible to successfully manage and design multi-channel campaigns and equip the business development team with compelling marketing collateral that help generate new prospects and advance existing opportunities.
Essential Functions:
Corporate Marketing:
- Development & management of social media initiatives including content creation, campaign management and execution
- General content management and execution
- Strategic planning; organization, centralization, and sharing
- Creation of content short and long form
- Management of content calendar
- Distribution
- Website management & execution
- Content creation and execution
- SEO management and execution
- Publications Planning & Tactical execution for Paid & Non-Paid
Marketing Campaigns, Events & Sales Enablement:
- Management & execution marketing campaigns and brand initiatives
- Planning and execution of conferences & tradeshows to support business development and driving greater awareness of VMS
- Track, measure, and optimize key marketing initiatives including developing and reporting on monthly dashboards to the leadership team
- Execute on annual marketing plans
- Partnering with Business Development to support sales enablement -presentation templates, collateral, and proactive compelling content creation
- Partnering with Client Solutions team to support client retention efforts inclusive of developing compelling content, holiday campaigns etc.
- Market research competitive intelligence to support more effective prospective & current client conversations and pitches for the client solutions and business development teams
Content Strategy & Execution:
- Translate market positioning and value prop into highly compelling customer facing collateral
- Content creation and execution which includes thought leadership, educational content, whitepapers, patient services reports, case studies, and more
- Ensure that the content aligns with customer needs and supports our positioning as an innovative and trusted industry leader
- Able to create brand/patient/educator stories using multi-media content for a range of channels - case studies, blogs, thought leadership, press and PR through written, video, audio and visual tools
Required Education and/or Experience:
- Bachelor's degree in Marketing, Communications, Journalism, Professional Writing or relevant field
- 5-7 years of direct experience in marketing or communications within the pharmaceutical and/or healthcare industry
Required Skills:
- Experience working in biopharma solution providers and/or with patient facing digital health solutions preferred
- Highly developed training, presentation, and written communication skills
- Expert ability to manage projects from concept to completion
- Robust content development & business writing experience
- High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity, and change
- Ability to communicate effectively with senior management
- Exceptional leadership, communication, and interpersonal skills
- Analytical mindset with the ability to interpret data and insights to make informed decisions
- Demonstrated success in developing and executing strategic marketing plans that drive business growth as well as setting marketing KPIs
- Strong understanding of the pharmaceutical industry, including legal/regulatory requirements, drug development lifecycle, and market trends
- Proven experience in content strategy and supporting business development through key marketing initiatives
Job Information
Job Category:
Marketing
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