ROLE: Marketing Manager (Tactical/Outdoor)

LOCATION: Virginia Beach, VA (onsite M – Th, remote Friday)

SALARY: $70,000 -$85,000
 

OVERVIEW:

The Marketing Manager is a highly collaborative role with opportunity for growth. They will work closely with the Marketing Director, Head of Tactical Operations, Sr. Marketing Manager, Art Director and others to craft exciting campaigns surrounding new product launches, activations, brand awareness and evergreen advertising moments. They will be responsible for working with key team members to implement marketing strategies across email/sms, paid social media, organic social media, podcast and e-commerce channels. The Marketing Manager will provide creative direction to strategic brand partners tasked with creating content on behalf of the brand and will measure the success of campaigns through data analysis to draw insights that inform future strategy. 

JOB:

• Collaborate with Marketing, Product and Creative teams to craft compelling campaigns that influence customer behavior and deliver against internal objectives

• Help develop creative briefs for brand partners and internal team members to meet objectives for all marketing and advertising efforts

• Review and approve email/sms, website, product and ad copy to ensure all messaging is on-brand, clear and concise

• Collaborate with merchandising team to optimize customer journey for conversion on Tactical and Outdoor ecommerce stores

• Perform routine data analysis to measure the effectiveness and impact of marketing campaigns and establish insights to inform future campaigns, A/B tests and broader strategies

• Present ideas, strategies and final deliverables to internal and external teams, including senior leadership

• Manage a yearly budget and track campaign costs against it, finding ways to optimize profitability and grow revenue from marketing efforts

• Occasionally travel to events and video/photo shoots to support marketing initiatives and content strategies

QUALIFICATIONS:

• Bachelor’s degree or equivalent work experience

• 4+ years of marketing experience, with at least 1 year in a management role

• Strong relationship management skills with experience in negotiating prices and partnership terms

• Excellent organizational skills with a keen attention to detail

• Effective communication skills, both oral and written

• Proficiency with CRM tools, content management software, and strong computer skills, with the ability to quickly learn new programs

• Knowledge of social media platforms (Instagram, Facebook, YouTube) and an understanding of organic versus paid content strategies

• Ability to multitask and manage multiple projects simultaneously with agility

• Team player with a collaborative mindset and a creative approach to problem-solving

• Insight-driven with the ability to analyze data to inform marketing strategies

• Experience in the tactical, outdoor, or apparel industries, direct-to-consumer marketing, or agency work (preferred)

• Familiarity with UX/UI design (preferred)

BENEFITS:

• Generous Paid Time Off (including Christmas Eve through New Year's Day)

• Paid Sick Time 

• Health Insurance (Medical, Dental, Vision, including Company Paid Life Insurance)

• Supplemental/Voluntary Insurance Plans through Aflac

• 401(k) Plan with Company Matching

• Clothing Stipend

• Gym Membership

We are an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status. #APP