Tiffany & Co.
Manager, Performance Marketing
New York, NY
Oct 31, 2024
Full Job Description

Position Overview

The performance marketing manager is accountable for driving ecommerce business growth through paid search, paid social and email/SMS marketing. The manager will plan, execute and optimize all performance marketing tactics and budgets, at monthly/weekly/daily levels, in order to exceed e-retail commercial targets. 

He/She will lead directly the media agency’s paid search and paid social teams: define the optimal mix of platform and tactics, ensure operational excellence in execution, measure weekly and daily performance to optimize spend mix, and drive the testing & innovation pipeline.

The performance marketing manager is also in charge of establishing, executing and optimizing the email and sms marketing plans including content and audience targeting strategy.

We are looking for an energetic leader who is extremely data-driven and thrives in fast-pace, high-performance culture.

1 direct report, and manage directly agency team of 5-8 FTEs. Reports to the Director of E-Retail Growth Digital & Omnichannel, Americas team.

Key Accountabilities

Manage paid search and lower funnel paid social to drive e-retail growth and client acquisition

  • Define program strategy and monthly budgets to achieve commercial targets as well as client acquisition goals.  
  • Partner with agency to define tactics mix and set specific KPIs for each tactic to achieve the goals
  • Manage weekly & daily performance and optimizations, directly leading the media agency team
  • Prioritize and implement testing pipeline to improve effectiveness and overall performance
  • Manage day-to-day communications and relationship with the media agency, as well as with the key partners: Google, Meta, Snapchat, Tiktok
  • Scope includes: paid search, paid social conversion tactics and dynamic product ads

Manage the email and SMS marketing program to drive client engagement and revenue

  • Determine the regional email and SMS strategy to achieve commercial goals, as well as improve the client experience making it more relevant and personal
  • Establish the calendar of email/SMS including content and target audiences
  • Review and approve global email/SMS layouts, brief regional-specific needs
  • Track and analyze performance, identify insights on content and audience performance to inform optimizations
  • Drive an innovation and testing pipeline, to improve revenue effectiveness and drive more relevance and personalization for the clients

Generate competitive insights and stay on top of digital trends & innovations to pilot first-to-market opportunities

  • Gather insights from search and social volume and trends to inform performance marketing strategy but also Americas broader strategy. Identify potential whitespaces and opportunities, as well as competitive threats
  • Stay on top of digital trends and innovation. Identify new performance marketing features, channels & functionalities, in partnership with agency, Google, Meta, Tiktok, etc. Prioritize them based on potential impact x feasibility to establish a roadmap of innovative pilot for Tiffany&Co. Lead the implementation and learnings

Requirements

  • 5 years+ of performance marketing experience, with experience directly managing performance marketing P&L: budget, tactics mix, measurement.
  • Paid search experience required, Paid social experience preferred.  
  • CRM (Email marketing) experience required, including client segmentation and targeting strategies.
  • Strong analytical background. Looking for a data-enthusiast who understands the nuances and challenges of media measurement and will drive effectiveness of the program through constant data insights. Proficiency with SA360, Google Analytics and/or Adobe Analytics.
  • Team management experience
  • Strong communications and stakeholder management skills

The hiring range for this position ranges from $138,000 - 166,320. The rate of pay offered will be dependent upon candidates’ relevant skills and experience. 

PDN-9d5fc311-9552-47ee-9780-284efe1e8b79
Job Information
Job Category:
Marketing
Spotlight Employer
Related jobs
WAREHOUSE WORKERS NEEDED! Volt is immediately hiring for Warehouse Workers in Riverside/Moreno Valley, CA Job scope: Performs various duties related to FC operations, including but not limited to Ou...
Nov 14, 2024
Riverside, CA
Financial Analyst
Strategic Staffing Solutions
STRATEGIC STAFFING SOLUTIONS HAS AN OPENING!This is a Contract Opportunity with our company that MUST be worked on a W2 Only. No C2C eligibility for this position. Visa Sponsorship is Available! The d...
Nov 14, 2024
Houston, TX
QC Analyst
Innova
-Innova Solutions has a client that is immediately hiring for a QC Analyst Position type: Full time ContractDuration: Woburn, MALocation: 12 months As a(n) QC Analyst you will: This position is in th...
Nov 14, 2024
Woburn, MA
©2024 TalentAlly.
Powered by TalentAlly.
Apply for this job
Manager, Performance Marketing
Tiffany & Co.
New York, NY
Oct 31, 2024
Your Information
First Name *
Last Name *
Email Address *
Zip Code *
Password *
Confirm Password *
Create your Profile from your Resume
By clicking the Apply button, you agree to the terms of use and privacy policy.
Continue to Apply

Tiffany & Co. would like you to finish the application on their website.