HCPe Marketing Manager at GSK in Durham, NC

Location: Durham or Philadelphia

2- 3 days a week in Office

Are you looking for a highly impactful Marketing Manager role where you get to drive strategy and creative solutions on behalf of patients? If so, this role could be an excellent opportunity to consider.

As the HCP Engagement Marketing Manager for Specialty business unit HCPe team, you will be part of a dynamic team responsible for the strategic deployment of Peer to Peer content development, program execution and Congress execution. Candidate should have a solid strategic marketing foundation, be a self-starter, have a passion for ensuring our marketing campaigns are patient-centered, competitive, and have an innate drive to be innovative in the HCPe space.

This role will provide YOU the opportunity to lead key activities to progress your career, these responsibilities include some of the following:

Lead the development of core promotional assets for P2P programs and Congress’ aligned to brand strategy.
Strategically implement professional campaign through development of key tactics, leveraging learnings from continuous data analysis to meet customer needs
Strategically align brand and its attributes to identified marketplace needs through application of learnings from market research, continuous data analysis, and insight generation
In partnership with digital marketing colleagues, collaborate on digital content to utilize across multiple channels aligned to customer journeys, ensuring integration between traditional and digital channels for a seamless customer experience. Create a strategic plan for this content that moves with the life cycle of the plan as additional data becomes available.
Methodically and rigorously evaluate brand performance data to identify trends, triggers, and market drivers, with consideration of customer insight in order to positively impact business trajectory through content optimization.
Partner with and manage advertising agencies and other external partners to develop creative and execute programs.
Lead regulatory, legal, medical promotional review process as well as special copy approval needs through our governance process.
Effectively lead internal cross-functional teams, including technology teams, Promotional Review teams, compliance partners, external partners, and project teams to achieve maximum results that drive the business while maintaining a strong patient focus.
Oversee the design and execution of all US congresses for the Specialty Business Unit.
Drive collaboration across multiple BUs to ensure success execution of all congress’ aligned to Specialty Business Unit
Work with compliance partners to ensure the compliant execution of all speaker programs and congresses.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

BS/BA, preferably in Business /Marketing or Health Sciences related field
Minimum of 3 years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these)
Experience working in a matrix environment and with all levels of an organization
30% travel

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

MBA
5 - 8 years marketing experience (2 years in healthcare marketing)
HCP Marketing, advertising, and/or media experience strongly preferred, including multichannel experience
Strong project management experience with proven ability to handle multiple projects simultaneously.
Demonstrated interpersonal skills and ability to build effective working relationships.
Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
Experience with leading primary and secondary market research.
Budget management experience.
Experience implementing projects within pharma including copy approval experience.
Experience with product launch/new clinical data
Experience managing external agencies.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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