Boston Consulting Group (BCG)
Global Brand Management Coordinator
Boston, MA
Aug 25, 2024
unknown
Full Job Description

WHAT YOU'LL DO

We are seeking an experienced marketer to champion our brand across global campaigns and the product portfolio. Reporting to the Global Brand Strategy Director, the Coordinator will ensure consistency and cohesion across the brand, in alignment with our brand guidelines, brand architecture and brand platform.  

  • Champion the brand guidelines as an advisor and partner with marketers, legal, designers, vendors, and Brand & Creative Strategy team members to ensure cohesion and consistency, or connecting them with subject matter experts where necessary.  

  • Embrace brand governance with a collaborative mindset and approachable communication style.  

  • Partner closely with BCG’s legal team on brand IP, trademarks and other rights-managed entities within the BCG system. 

  • Support Creative Strategy & Design in the updating and evolution of brand guidelines.  

  • Monitor and assess brand health, equity, and perception. 

YOU'RE GOOD AT

The ideal candidate rolls up their sleeves and brings ease, through their top-tier project management skills and collaborative approach. They ensure process and guidelines consistency, but with a flexible mindset.  They are curious and solutions-oriented, willing to dig until they find answers. They are a confident communicator with a proven ability to activate cross-functional teams, suggest process improvements and act as a thought partner with stakeholders.   

YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • 3-5+ years of experience in brand management, account management or related role. 

  • Proven experience in program and project ownership—activating teams, synthesizing critical information and coordinating teams to meet timing expectations. Ability to oversee multiple initiatives simultaneously. Seeking guidance where necessary.  

  • Quick study on project management platforms, such as Wrike and Trello, and eager to optimize the potential of tech to improve process.  

  • Familiarity with the development and execution of 360 integrated marketing and communications campaigns and activations. 

  • Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders. 

  • Active collaborator who is able to build mutual trust and respect at all levels of the organization.  

  • Experience working in brand management, championing brand guidelines is a plus.  

  • Agency experience or experience in a complex marketing organization is a plus.  

YOU'LL WORK WITH

You will work primarily with teams outside of Brand & Creative Strategy—legal, marketers in other regions, practice areas, channel leads. Within the team you will work closely with Brand Strategy and Brand Activation.  

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.

EQUAL OPPORTUNITY

BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.PDN-9ca8ae17-8752-4a29-bfc7-bb4b9f610890
Job Information
Job Category:
Marketing
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Global Brand Management Coordinator
Boston Consulting Group (BCG)
Boston, MA
Aug 25, 2024
unknown
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