Job Description
About This Role
You will join the North American Marketing Operations team as a critical partner to Biogen's US marketing teams. You will be accountable for execution of digital marketing tactics with a focus on Web and Email development in support of multiple Therapeutic Areas, and Biosimilars.
You will act as a thought partner with the US marketing launch team & agency of record in developing, evolving and pulling through the web site and email execution of the omnichannel plans. Looking for a digital disrupter who pushes boundaries to optimize omnichannel for the Marketing team including building high-impact digital marketing capabilities. You will also collaborate with multiple, cross-functional stakeholders to ensure the successful execution of the digital marketing tactics.
What You'll Do
- Lead the execution and optimization of brand and segment-level omnichannel campaigns across varied customer groups (HCP, Consumer/Patient, Caregiver, etc.).
- Lead the delivery of on-time, on-budget, and accurate deployment of web and email tactics
Serve as the Marketing Operations cross-functional business partner during annual planning - Work with marketing teams and creative agencies to deliver best practice web and email execution for high impact
- Identify new Omnichannel capabilities and services, develop business cases in support of these ideas to gain organizational alignment and funding and lead launches of capabilities.
Who You Are
Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has an analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic-thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.
Qualifications
Required Skills
- Minimum of 5 years multichannel/omnichannel marketing strategy, campaign planning, campaign execution, or related experience
- People Management experience
- Pharma/Biotech digital marketing experience
- Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence
- Deep understanding of omnichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, mobile apps and digital sales aids
- Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize the value of marketing investment
- Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics
- Excellent communication skills and successful cross-functional experience in a highly matrixed organization
Education
- BA/BS required
- MBA or other related graduate degree preferred
Additional Information
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.